A-TRADE FINANCIAL SOFTWARE BUYERS PROFILE
Reach computer savvy, self-motivated, individual investors who have recently purchased high end, state-of-the-art computer hardware/software for their home/office: PC/Mac compatible personal portfolio management software and real-time quote services to assist in trading and managing their personal portfolios.
All of these avid investors have paid with a major credit card and when registering their software, 89% have indicated that they currently subscribe to at least one major financial publication.
– Personal income US$105,000
– 75% make two or more trades monthly
– Age range 35-60 years
– 81% attended/graduated college
Direct Mail responders with average purchase ranging US$295 – US$695.
Databases are usually provided as a comma delimited text file, which can easily be opened or imported into Excel, Access, or used in a mail merge production. Alternative file formats are also available as requested, as are mailing labels, preprinted envelopes or floppy disk.
SELECTIONS & INVESTMENT
12 month buyers 83,986 records US$125 per 1,000 records
Quarterly Hotline 21,599 records US$135 per 1,000 records
Geography Selection US$10 per 1,000 records additional cost
Telemarketing Selection US$40 per 1,000 records additional cost. *Telemarketing records require approval of sample script.
All of these responsive buyers are worthy of solicitation for high tech offers, software packages, financial publications, credit card and financial service offers.