EMAP Email Database

EMAP Email Database

We have just released a database of just over 150k email addresses (opted in to receive 3rd party communications.)

The database has been generated from the websites of magazines brands FHM and Zoo on the men’s side to New Woman, Mother and Baby, Empire and action sports titles. The databases are regularly cleaned, and subscribers have the opportunity to opt out with every email that is sent. About 50k subscribers are from FHM, another 50k from Zoo and the remaining 50k across the other titles.

 

TOTAL SUBCRIBERS  

BY AGE  

By BY GENDER  

Brand Subs  

18+ 15-34  

Male Female  

ADB 3,808

 

1,866

1,741

 

2,547

341

 

Empire 8,849

 

5,239

3,593

 

3,171

2,638

 

FHM 40,292

 

25,922

21,511

 

24,671

4,719

 

NewWoman 26,501

 

15,759

10,803

 

1,127

23,286

 

Tracks 9,354

 

6,410

6,056

 

1,262

7,097

 

Zoo 61,743

 

58,419

51,502

 

57,865

3,497

 

Mother and Baby 8,577

 

7,830

6,178

 

100

8,120

 

TOTAL 159,124  

121,445 101,384  

90,743 49,698  

 

 

 

 

 

 

 

 

 

BY STATE
Brand NSW QLD TAS ACT NT SA WA VIC TOTAL
ADB 1,073

625

64

57

37

197

258

713

3,024

Empire 1,678

1,051

145

148

56

431

531

1,349

5,389

FHM 9,816

5,398

827

1,816

453

2,457

3,715

7,591

32,073

NewWoman 6,999

4,099

470

483

132

1,677

2,296

5,322

21,478

Tracks 104

51

7

3

0

12

37

42

256

Zoo 16,900

11,347

1,050

1,401

426

4,115

5,915

11,169

52,323

Mother and Baby 2,696

2,012

193

140

62

671

865

1,790

8,429

TOTAL 39,266 24,583 2,756 4,048 1,166 9,560 13,617 27,976 122,972

 

 

Investment

Price – $0.40 per unit (excluding GST).

Setup cost $300. Presumes creative arrives and is approved by Emap immediately. Requests for Emap to produce creative will be costed individually. Costs incurred for any amendments that Emap requires to be made to the creative will also be assessed on a case by case basis.

Minimum order $1,500 (excluding setup and GST).

Volume discounts

o Buy all lists, total of 159,124 records, for $0.30 per unit. Total spend $47,737.20.

o Buy all Mens brands (FHM, ZOO, ADB) a total of 105,843 records for $0.35 per unit. Total spend $37,045.05.

o Buy over 50,000 records (across any brands) for $0.375 per unit.

Additional cost for demographic breakdown – $0.05 per unit per split.

Online bolt-on

o For an extra $2k per site:

o Placement in competition channel on brands website (image and text)

o Editorial page detailing competition with entry mechanic

o The email links back to this page on the site (and can also still link directly to the clients site).

o Other online placements and costs available on request.

Emap sends out all emails.

Delivery guarantee

o 100% delivery guarantee. Email lists are cleaned after each email is sent; bounce backs and spam are removed so delivery rate will be high.

Editorial Terms and Conditions

Standard turnaround time 3 days if creative is immediately approved by Emap. First few campaigns may be subject to a slightly longer turnaround time (5 days).

Branded header / footer. Every email has to contain a header and footer from that Emap brand. The email should look like it has come from the site editor.

zooweekly.com.au is a groundbreaking website for 18-34 year-old men and has quickly established an entirely new category of media brands for young men: the integrated multi-platform high frequency mens lifestyle category.

Zoo Weekly takes all that is relevant to young men each week and packages all that is Funny, Sexy, Topical, Weekly and Agenda-Setting into a website and mobile portal, stuffed to the gills with the very finest pub ammo for young men.

8,158,743 Page impressions per month, 212,714 unique browsers, and 56,000 email Newsletters weekly.

newwoman.com.au provides a sexy, spirited and stylish take on beauty, style, celebrity and travel. Aimed at servicing the core needs of working woman aged between 25-39 who have more money and more confidence than ever before it serves of the moment critical advice in the form of speed shopping, instant beauty, voyeur, slimming and travel.

208,358 Page impressions per month, 14,716 unique browsers and 27,347 email Newsletters weekly.

motherandbaby.com.au uses the strength of market leading titles Mother & Baby and Pregnancy & Birth as well as the reach of Bounty to create Australias parenting bible online. The site informs, reassures, and involves Australias pregnant women and parents through a combination of hundreds of archived articles, community interaction in our forums, expert advice and online shopping, making it the one-stop shop for the thousands of new mums and dads seeking support.

New to the portfolio, littlekids.com.au is the site for parents with children aged two to six years, and takes up where motherandbaby.com.auleaves off to continue to provide support to the parents of Australia.

littlekids.com.au is the companion site for the fabulous new magazine for parents of children aged two to six years old. With exclusive member content, competitions and much more, it’s a fantastic resource for all of those coping with the challenge of the raising a little kid.

701,990 Page impressions per month, 14,722 unique browsers and 3,994 email Newsletters weekly.

empireonline.com.au celebrates all things movies – enjoying unrivalled access to the biggest names in the industry, and providing unbeatable behind-the-scenes coverage of the stars and their movies.

Empire offers insight into movies – from new releases to DVD classics. It delivers exclusive pictures every month, includes the UK’s biggest searchable movie review section and is packed with star interviews and features on future blockbusters. The unique “At Home Reviews section provides a complete guide to home entertainment from DVD to soundtracks and books.

215,947 Page impressions per month, 15,014 unique browsers and10,000 email Newsletters weekly.

fhm.com.au gives 18-34 year-old men all that they need that is funny, sexy and useful across both web and mobile. Whether it is be Girls of FHM, incoming or cult FHM gives young men what they want. Our Friday email gives men a weekly fix for young men for that which is funny, sexy and weird.

3,266,293 Page impressions per month, 125,117 unique browsers and 46,000 email Newsletters weekly.

shoppingforbaby.com.au carries listings for over 400 baby products. Search by category, brand or price; create your own wish list and review your favorite products for the chance to win great prizes. If you’re shopping for a new baby, shoppingforbaby.com.au is the place to go to see the full range of what’s on offer from not just one, but dozens of different retailers.

 

 

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