Food & Wine Enthusiasts

Australian Consumer Survey Database


This unique database was developed several years ago and carried out to provide Australians with the opportunity to influence the type of advertising material they receive. In turn, this provides them with timely and relevant direct mail / telemarketing offers that they are interested in and have need for. The proven performance of this database has exceeded any comparable database on the market.

Since the original compilation of the database, new surveys have been conducted every six months to dramatically increase the size of this ever-growing database, as well maintaining fresh and timely records. The entire database is matched against change of address notification, to further maintain quality and ensure the data you receive is relevant and effective in your campaign.

The survey covers the lifestyle and purchasing intentions of over two million Australian residents aged 18 years and over. The type of information included is: –

Lifestyle Data:

Respondee and Partner Details.
Family Information: dwelling type, number of people / bedrooms home ownership / rental, time at current address.
Leisure Interests: holiday destinations, leisure activities, magazines read and television programmes watched.

Purchase Intentions:

Shopping:

food shopping, mail order purchase, pets, white goods, environmental products.
Motoring: respondees and partners car, car age, insurance, car ownership.General Info:

Money & Finance:

occupations, income, investments, personal finances, credit cards, banking & insurance.Other:

Children, telephony / utility bills, preferred charities.File Updates: Continuously

Investment:

Mailing Data from $370 per 1000
(Additional Selections from $55 per 1000)
Phone Numbers from $55 to $220 extra per 1000
Email data (150,000 records avail.) from $395 per 1000
Set up fee $330 flat fee

Final prices are dependent on selections included and number of records rented.
Discounts are available for orders in excess of 20,000 records

*Please note these prices are inclusive of a 10% GST.
Refer to page 2 to 6 for counts of records released from the latest Consumer Survey of the major categories available.

Minimum Order 4,000 records

Restrictions: A sample of the mailing piece must be submitted for the List Owner’s approval.

NOTE: All figures below are based the latest Consumer Survey data only and reflect  just a few categories available.

GENERAL OVERVIEW

State Breakdown:                           
Gender:

STATE

RECORDS

STATE

RECORDS

NSW

18,765

VIC

18,362

NT

1,354

WA

18,389

QLD

24,830

GENDER

RECORDS

SA

19,876

FEMALES

69,733

TAS

5,896

MALES

40,678

 

LEISURE INTERESTS

Leisure Interests:                           
Sports Played on regular basis:

CATEGORY

RECORDS

CATEGORY

RECORDS

Eating out

32,917

Golf

14,140

Wine Collecting

20,000

Australian Rules

32,826

Cinema

53,119

Cricket

25,209

Music

65,894

Cycling

9,620

Viewing Sport

39,435

Motor Racing

14,990

Gambling

25,000

Rugby League

16,597

Theatre/Arts

35,000

Fishing

18,456

Gym/working out

32,103

Soccer

16,091

    Tennis

28,171

 

Types of Magazines Subscribed To:      
Type of Music Listened to:

CATEGORY

RECORDS

CATEGORY

RECORDS

Business

3,412

Jazz

19,205

Computing

3,923

Country

32,252

Cooking

6,696

Classical

32,993

Current Affairs

3,944

Folk

11,674

Health

6,099

Pop/Rock

72,574

Travel

3,983

Other

39,607

Sport

4,878

   
Home Decorating

5,311

   
Motoring

3,420

   

 
Type of Holiday considering – Next 12 months:

CATEGORY

RECORDS

Cruise

11,999

Coach Tour

5,423

Weekend/Short Break

42,512

Back Packing

5,138

Action/Adventure

6,872

 
SHOPPING HABITS

Goods bought by mail order/internet/phone:

CATEGORY

RECORDS

CATEGORY

RECORDS

Books

16,101

Wine

24,000

Music

13,147

Vitamins

7,312

Childrens Clothes

3,904

Craft products

4,393

Gifts

11,400

Adult Clothes

9,660

Computer Hardware

2,209

 

 

 
HEALTH & FITNESS

Health Fund Belong to:                  
Health Products used:

CATEGORY

RECORDS

CATEGORY

RECORDS

Medibank Private

17,627

Herbal Remedies

26,853

NIB

2,176

Aromatherapy

19,388

MBF

10,791

Health Foods

26,900

HCF

2,596

Slimming Products

10,829

Manchester Unity

946

Vitamin/food supplements

48,265

AXA

977

Alternative Therapies

17,573


 

People in household concerned/affected by:

CATEGORY

RECORDS

Weight Loss

27,846

Smoking

17,548

Hair loss

9,927

Back Pain

38,610

Hearing Difficulties

12,600

Asthma

15,512

High Cholesterol

14,417

High Blood Pressure

15,409


 

YOUR HOME

Approximate value of home:             
Amount Owing on home loan:

CATEGORY

RECORDS

CATEGORY

RECORDS

< $100K

18,785

$0-25K

15,674

$100-200K

12,565

$25-50K

6,565

$200-300K

37,688

$50-100K

13,144

$300-400K

9,871

$150-200K

3,661

$400-500K

4,712

Over $200K

2,756

$500K to $1M

4,500

 

 

$1M +

711

 

 

 
Marital Status:                               
Number of children in household:

CATEGORY

RECORDS

CATEGORY

RECORDS

Married

65,155

1

15,599

Single

19,528

2

17,491

Divorced/Separated

14,904

3+

9,689

Widowed

5,386

 

 

 

Have Animals at home:

CATEGORY

RECORDS

Dogs

40,181

Cats

27,388

 
MOTORING

Type of Vehicle driven:

CATEGORY

RECORDS

CATEGORY

RECORDS

Family Sedan

46,854

Station wagon

11,208

Sports/convertible

2,758

Hatchback

17,801

4WD

9,136

People Mover

2,044

Utility

3,281

Motorbike

320

 

MONEY & INVESTMENTS

Have/Consider Financial products:

CATEGORY

Have

Would Consider

Managed Investment fund

17,012

5,991

Term Deposit

17,248

6,733

Home Loan

30,578

8,560

Investment property loan

9,218

5,840

Superannuation

42,475

5,066

Personal Loan

17,595

4,984

Life Insurance

26,454

6,196

 

Value Of Investments:   
Seek professional advice on Investments:

CATEGORY

RECORDS

RECORDS

$0-5K

46,688

52,177

$5-10K

16,676

 
$10-20K

11,940

 
$20-50K

10,942

 
$50K +

15,765

 

 

 

CHARITABLE CONCERNS

Method of payment:                         
Causes Supported:

PAYMENT CATEGORY

RECORDS

CHARITY CATEGORY

RECORDS

Post/Mail

24,320

Childrens welfare

25,937

Direct Debit

10,416

Third world

14,187

Periodical payment

13,097

Homeless

12,614

Raffle/lottery tickets

61,192

Animal welfare

23,948

 

 

Blind

18,822

Leave Legacy to charity in Will

42,287

Cancer research

40,869

 

 

Elderly

10,256

 

 

Wildlife

16,292

 

 

Environment

15,734

 

 

Human Rights

10,274

 

 

Deaf

9,961

 

 

Disabled/Handicapped

20,373

 

 

Medical Research

23,764

 

 

Mental Health

12,115

 

 

Heart Research

23,271

 
Age Bands:                                       
Household Income:

CATEGORY

RECORDS

CATEGORY

RECORDS

18-24

7,052

$10-20K

12,188

25-34

20,917

$20-30K

10,463

35-44

22,759

$30-40K

11,646

45-54

20,404

$40-60K

17,383

55-64

15,190

$60-80K

11,776

55-64

15,190

$60-80K

11,776

65 +

14,670

$80-100K

7,626

 

 

$100-150K

5,094

 

 

$150K +

2,448

  

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