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Australian Consumer Survey Database

This unique database was developed several years ago and carried out to provide Australians with the opportunity to influence the type of advertising material they receive. In turn, this provides them with timely and relevant direct mail / telemarketing offers that they are interested in and have need for. The proven performance of this database has exceeded any comparable database on the market.

Since the original compilation of the database, new surveys have been conducted every six months to dramatically increase the size of this ever-growing database, as well maintaining fresh and timely records. The entire database is matched against change of address notification, to further maintain quality and ensure the data you receive is relevant and effective in your campaign.

The survey covers the lifestyle and purchasing intentions of over two million Australian residents aged 18 years and over. The type of information included is: –

Lifestyle Data:

Respondee and Partner Details.
Family Information: dwelling type, number of people / bedrooms home ownership / rental, time at current address.
Leisure Interests: holiday destinations, leisure activities, magazines read and television programmes watched.

Purchase Intentions:

Shopping:

food shopping, mail order purchase, pets, white goods, environmental products.
Motoring: respondees and partners car, car age, insurance, car ownership.General Info:

Money & Finance:

occupations, income, investments, personal finances, credit cards, banking & insurance.Other:

Children, telephony / utility bills, preferred charities.File Updates: Continuously

Investment:

Mailing Data from $370 per 1000
(Additional Selections from $55 per 1000)
Phone Numbers from $55 to $220 extra per 1000
Email data (150,000 records avail.) from $395 per 1000
Set up fee $330 flat fee

Final prices are dependent on selections included and number of records rented.
Discounts are available for orders in excess of 20,000 records
*Please note these prices are inclusive of a 10% GST.
Refer to page 2 to 6 for counts of records released from the latest Consumer Survey of the major categories available.

Minimum Order 4,000 records

Restrictions: A sample of the mailing piece must be submitted for the List Owner’s approval.

NOTE: All figures below are based the latest Consumer Survey data only and reflect  just a few categories available.

GENERAL OVERVIEW

State Breakdown:                           
Gender:

STATE  RECORDS  STATE  RECORDS 
NSW  18,765  VIC  18,362 
NT  1,354  WA  18,389 
QLD  24,830  GENDER  RECORDS 
SA  19,876  FEMALES  69,733 
TAS  5,896  MALES  40,678 

 

LEISURE INTERESTS

Leisure Interests:                           
Sports Played on regular basis:

CATEGORY  RECORDS  CATEGORY  RECORDS 
Eating out  32,917  Golf  14,140 
Wine Collecting  20,000  Australian Rules  32,826 
Cinema  53,119  Cricket  25,209 
Music  65,894  Cycling  9,620 
Viewing Sport  39,435  Motor Racing  14,990 
Gambling  25,000  Rugby League  16,597 
Theatre/Arts  35,000  Fishing  18,456 
Gym/working out  32,103  Soccer  16,091 
    Tennis  28,171 

 

Types of Magazines Subscribed To:      
Type of Music Listened to:

CATEGORY  RECORDS  CATEGORY  RECORDS 
Business  3,412  Jazz  19,205 
Computing  3,923  Country  32,252 
Cooking  6,696  Classical  32,993 
Current Affairs  3,944  Folk  11,674 
Health  6,099  Pop/Rock  72,574 
Travel  3,983  Other  39,607 
Sport  4,878     
Home Decorating  5,311     
Motoring  3,420     

 
Type of Holiday considering – Next 12 months:

CATEGORY  RECORDS 
Cruise  11,999 
Coach Tour  5,423 
Weekend/Short Break  42,512 
Back Packing  5,138 
Action/Adventure  6,872 

 
SHOPPING HABITS

Goods bought by mail order/internet/phone:

CATEGORY  RECORDS  CATEGORY  RECORDS 
Books  16,101  Wine  24,000 
Music  13,147  Vitamins  7,312 
Childrens Clothes  3,904  Craft products  4,393 
Gifts  11,400  Adult Clothes  9,660 
Computer Hardware  2,209       

 
HEALTH & FITNESS

Health Fund Belong to:                  
Health Products used:

CATEGORY  RECORDS  CATEGORY  RECORDS 
Medibank Private  17,627  Herbal Remedies  26,853 
NIB  2,176  Aromatherapy  19,388 
MBF  10,791  Health Foods  26,900 
HCF  2,596  Slimming Products  10,829 
Manchester Unity  946  Vitamin/food supplements  48,265 
AXA  977  Alternative Therapies  17,573 

 

People in household concerned/affected by:

CATEGORY  RECORDS 
Weight Loss  27,846 
Smoking  17,548 
Hair loss  9,927 
Back Pain  38,610 
Hearing Difficulties  12,600 
Asthma  15,512 
High Cholesterol  14,417 
High Blood Pressure  15,409 

 

YOUR HOME

Approximate value of home:             
Amount Owing on home loan:

CATEGORY  RECORDS  CATEGORY  RECORDS 
< $100K  18,785  $0-25K  15,674 
$100-200K  12,565  $25-50K  6,565 
$200-300K  37,688  $50-100K  13,144 
$300-400K  9,871  $150-200K  3,661 
$400-500K  4,712  Over $200K  2,756 
$500K to $1M  4,500       
$1M +  711       

 
Marital Status:                               
Number of children in household:

CATEGORY  RECORDS  CATEGORY  RECORDS 
Married  65,155  15,599 
Single  19,528  17,491 
Divorced/Separated  14,904  3+  9,689 
Widowed  5,386       

 

Have Animals at home:

CATEGORY  RECORDS 
Dogs  40,181 
Cats  27,388 

 
MOTORING

Type of Vehicle driven:

CATEGORY  RECORDS  CATEGORY  RECORDS 
Family Sedan  46,854  Station wagon  11,208 
Sports/convertible  2,758  Hatchback  17,801 
4WD  9,136  People Mover  2,044 
Utility  3,281  Motorbike  320 

 

MONEY & INVESTMENTS

Have/Consider Financial products:

CATEGORY  Have  Would Consider 
Managed Investment fund  17,012  5,991 
Term Deposit  17,248  6,733 
Home Loan  30,578  8,560 
Investment property loan  9,218  5,840 
Superannuation  42,475  5,066 
Personal Loan  17,595  4,984 
Life Insurance  26,454  6,196 

 

Value Of Investments:   
Seek professional advice on Investments:

CATEGORY  RECORDS  RECORDS 
$0-5K  46,688  52,177 
$5-10K  16,676   
$10-20K  11,940   
$20-50K  10,942   
$50K +  15,765   

 

 

CHARITABLE CONCERNS

Method of payment:                         
Causes Supported:

PAYMENT CATEGORY  RECORDS  CHARITY CATEGORY  RECORDS 
Post/Mail  24,320  Childrens welfare  25,937 
Direct Debit  10,416  Third world  14,187 
Periodical payment  13,097  Homeless  12,614 
Raffle/lottery tickets  61,192  Animal welfare  23,948 
      Blind  18,822 
Leave Legacy to charity in Will  42,287  Cancer research  40,869 
      Elderly  10,256 
      Wildlife  16,292 
      Environment  15,734 
      Human Rights  10,274 
      Deaf  9,961 
      Disabled/Handicapped  20,373 
      Medical Research  23,764 
      Mental Health  12,115 
      Heart Research  23,271 

 
Age Bands:                                       
Household Income:

CATEGORY  RECORDS  CATEGORY  RECORDS 
18-24  7,052  $10-20K  12,188 
25-34  20,917  $20-30K  10,463 
35-44  22,759  $30-40K  11,646 
45-54  20,404  $40-60K  17,383 
55-64  15,190  $60-80K  11,776 
55-64  15,190  $60-80K  11,776 
65 +  14,670  $80-100K  7,626 
      $100-150K  5,094 
      $150K +  2,448 

 


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