Households with Income of $40K+

Australian Consumer Survey Database

This unique database was developed several years ago and carried out to provide Australians with the opportunity to influence the type of advertising material they receive. In turn, this provides them with timely and relevant direct mail / telemarketing offers that they are interested in and have need for. The proven performance of this database has exceeded any comparable database on the market.

Since the original compilation of the database, new surveys have been conducted every six months to dramatically increase the size of this ever-growing database, as well maintaining fresh and timely records. The entire database is matched against change of address notification, to further maintain quality and ensure the data you receive is relevant and effective in your campaign.

The survey covers the lifestyle and purchasing intentions of over two million Australian residents aged 18 years and over. The type of information included is: –

Lifestyle Data:

Respondee and Partner Details.
Family Information: dwelling type, number of people / bedrooms home ownership / rental, time at current address.
Leisure Interests: holiday destinations, leisure activities, magazines read and television programmes watched.

Purchase Intentions:

Shopping: food shopping, mail order purchase, pets, white goods, environmental products.
Motoring: respondees and partners car, car age, insurance, car ownership.

General Info:

Money & Finance: occupations, income, investments, personal finances, credit cards, banking & insurance.

Other: Children, telephony / utility bills, preferred charities.

File Updates: Continuously

Investment:

Mailing Data from $370 per 1000
(Additional Selections from $55 per 1000)
Phone Numbers from $55 to $220 extra per 1000
Email data (150,000 records avail.) from $395 per 1000
Set up fee $330 flat fee

Final prices are dependant on selections included and number of records rented.
Discounts are available for orders in excess of 20,000 records

*Please note these prices are inclusive of a 10% GST.
Refer to page 2 to 6 for counts of records released from the latest Consumer Survey of the major categories available.

Minimum Order 4,000 records

Restrictions: A sample of the mailing piece must be submitted for the List Owners approval.

NOTE: All figures below are based the latest Consumer Survey data only and reflect just a few categories available.

GENERAL OVERVIEW

State Breakdown:Gender:

STATE RECORDS STATE RECORDS
NSW 18,765 VIC 18,362
NT 1,354 WA 18,389
QLD 24,830 GENDER RECORDS
SA 19,876 FEMALES 69,733
TAS 5,896 MALES 40,678

LEISURE INTERESTS

Leisure Interests: Sports Played on regular basis:

CATEGORY RECORDS CATEGORY RECORDS
Eating out 32,917 Golf 14,140
Wine Collecting 20,000 Australian Rules 32,826
Cinema 53,119 Cricket 25,209
Music 65,894 Cycling 9,620
Viewing Sport 39,435 Motor Racing 14,990
Gambling 25,000 Rugby League 16,597
Theatre/Arts 35,000 Fishing 18,456
Gym/working out 32,103 Soccer 16,091
    Tennis 28,171

 

Types of Magazines Subscribed To:
Type of Music Listened to:

CATEGORY RECORDS CATEGORY RECORDS
Business 3,412 Jazz 19,205
Computing 3,923 Country 32,252
Cooking 6,696 Classical 32,993
Current Affairs 3,944 Folk 11,674
Health 6,099 Pop/Rock 72,574
Travel 3,983 Other 39,607
Sport 4,878    
Home Decorating 5,311    
Motoring 3,420    

 

Type of Holiday considering – Next 12 months:

CATEGORY RECORDS
Cruise 11,999
Coach Tour 5,423
Weekend/Short Break 42,512
Back Packing 5,138
Action/Adventure 6,872

 

SHOPPING HABITS

Goods bought by mail order/internet/phone:

CATEGORY RECORDS CATEGORY RECORDS
Books 16,101 Wine 24,000
Music 13,147 Vitamins 7,312
Childrens Clothes 3,904 Craft products 4,393
Gifts 11,400 Adult Clothes 9,660
Computer Hardware 2,209    

 

HEALTH & FITNESS

Health Fund Belong to:
Health Products used:

CATEGORY RECORDS CATEGORY RECORDS
Medibank Private 17,627 Herbal Remedies 26,853
NIB 2,176 Aromatherapy 19,388
MBF 10,791 Health Foods 26,900
HCF 2,596 Slimming Products 10,829
Manchester Unity 946 Vitamin/food supplements 48,265
AXA 977 Alternative Therapies 17,573

 

People in household concerned/affected by:

CATEGORY RECORDS
Weight Loss 27,846
Smoking 17,548
Hair loss 9,927
Back Pain 38,610
Hearing Difficulties 12,600
Asthma 15,512
High Cholesterol 14,417
High Blood Pressure 15,409

 

YOUR HOME

Approximate value of home:
Amount Owing on home loan:

CATEGORY RECORDS CATEGORY RECORDS
< $100K 18,785 $0-25K 15,674
$100-200K 12,565 $25-50K 6,565
$200-300K 37,688 $50-100K 13,144
$300-400K 9,871 $150-200K 3,661
$400-500K 4,712 Over $200K 2,756
$500K to $1M 4,500    
$1M + 711    

 

Marital Status:
Number of children in household:

CATEGORY RECORDS CATEGORY RECORDS
Married 65,155 1 15,599
Single 19,528 2 17,491
Divorced/Separated 14,904 3+ 9,689
Widowed 5,386    

 

Have Animals at home:

CATEGORY RECORDS
Dogs 40,181
Cats 27,388

 

MOTORING

Type of Vehicle driven

CATEGORY RECORDS CATEGORY RECORDS
Family Sedan 46,854 Station wagon 11,208
Sports/convertible 2,758 Hatchback 17,801
4WD 9,136 People Mover 2,044
Utility 3,281 Motorbike 320

 

MONEY & INVESTMENTS

Have/Consider Financial products

CATEGORY Have Would Consider
Managed Investment fund 17,012 5,991
Term Deposit 17,248 6,733
Home Loan 30,578 8,560
Investment property loan 9,218 5,840
Superannuation 42,475 5,066
Personal Loan 17,595 4,984
Life Insurance 26,454 6,196

 

Value Of Investments:
Seek professional advice on Investments:

CATEGORY RECORDS RECORDS
$0-5K 46,688 52,177
$5-10K 16,676  
$10-20K 11,940  
$20-50K 10,942  
$50K + 15,765  

 

CHARITABLE CONCERNS

Method of payment: Causes Supported:

PAYMENT CATEGORY RECORDS CHARITY CATEGORY RECORDS
Post/Mail 24,320 Childrens welfare 25,937
Direct Debit 10,416 Third world 14,187
Periodical payment 13,097 Homeless 12,614
Raffle/lottery tickets 61,192 Animal welfare 23,948
    Blind 18,822
Leave Legacy to charity in Will 42,287 Cancer research 40,869
    Elderly 10,256
    Wildlife 16,292
    Environment 15,734
    Human Rights 10,274
    Deaf 9,961
    Disabled/Handicapped 20,373
    Medical Research 23,764
    Mental Health 12,115
    Heart Research 23,271

 

Age Bands:
Household Income:

CATEGORY RECORDS CATEGORY RECORDS
18-24 7,052 $10-20K 12,188
25-34 20,917 $20-30K 10,463
35-44 22,759 $30-40K 11,646
45-54 20,404 $40-60K 17,383
55-64 15,190 $60-80K 11,776
55-64 15,190 $60-80K 11,776
65 + 14,670 $80-100K 7,626
    $100-150K 5,094
    $150K + 2,448
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