OPT- IN EMAIL & SMS DATABASES PROFILE
These are Australia’s largest Email & SMS Databases. All are 100% Double Opt-In and are fully compliant with Privacy Policy guidelines. Generated from Internet customers who have indicated their interests and have Opted in for advertising on issues that particularly interest them. The 100% Opt-In lists are built using the following two-step process: First, Internet users visit selected sites and sign up to get targeted advertising messages. Then, they reply to a confirmation email sent to verify their email address and interest selections. It is done to protect the consumers privacy and choice and it gets results! Link the response to your web site or respond to you via email.
SELECTIONS
Key Segments as shown below, the database can be segmented by Interest, Key Sites, Age, Gender, Income, Occupation, Postcode and Credit Cards/Home loans/Charity.
File One: This Database is emailed via The List Owner, with a “Top and Tail” identification to avoid spam issues.
| INTEREST CATEGORY |
SMS |
EMAIL |
| Music |
303,935 |
280,170 |
| Money |
218,783 |
185,218 |
| Cosmetics |
231,940 |
173,408 |
| Entertainment |
305,972 |
217,609 |
| Fashion |
238,915 |
202,473 |
| Food & Wine |
302,093 |
180,845 |
| Lifestyle |
151,100 |
163,666 |
| Sport |
279,460 |
179,229 |
| Telecoms |
243,102 |
181.870 |
| Travel |
301,948 |
174,929 |
| Wet & Wild |
118,749 |
127,247 |
Key Sites
| LIST |
DESCRIPTION |
EMAILS |
| Internet.com |
Affluent, educated and invest in IT and Internet solutions |
75,000 |
| Dstore |
Aged 18-54 with a high disposable income |
60,000 |
| Financial Arena |
Affluent, educated Investors |
60,000 |
| NY Times |
Online edition of New York Times |
12,000 |
| Mobile Me |
Youthful and Funky Audience |
40,000 |
| Shop Free |
Women, Aged 25-54 years |
130,000 |
| Mumsweb |
Mums, Aged 25-45, 2 kids, 58% purchase online |
40,000 |
| B Interactive |
Australian female youth |
120,000 |
| Girlfriend |
Australian Female Youth |
170,000 |
| The Scene |
National Youth Market / Club Culture |
24,000 |
| Occupation – sms |
Occupation – Email |
| 1 Student (Full Time) 105613 (46.83%) |
1 Homemaker 13203 (14.75%) |
| 2 Other – Non-Professional 21003 (9.31%) |
2 Administrative/Clerical 8224 (9.19%) |
| 3 Administrative/Clerical 9194 (4.08%) |
3 Student (Full Time) 7906 (8.83%) |
| 4 Other – Professional 8681 (3.85%) |
4 Casual/Part time employed 5152 (5.76%) |
| 5 Company Executive/Manager 7491 (3.32%) |
5 Other – Professional 4516 (5.05%) |
| 6 IT Professional 7460 (3.31%) |
6 Self-Employed 4174 (4.66%) |
| 7 Marketing 6840 (3.03%) |
7 Healthcare Worker 3922 (4.38%) |
| 8 Unemployed 6835 (3.03%) |
8 Retail Sales 3753 (4.19%) |
| 9 IT Admin/Support 6389 (2.83%) |
9 Retired 3698 (4.13%) |
| 10 Self-Employed 6354 (2.82%) |
10 Other – Non-Professional 3462 (3.87%) |
| 11 Customer Support/Call Centre 6050 (2.68%) |
11 Unemployed 3276 (3.66%) |
| 12 Homemaker 5655 (2.51%) |
12 Accounts/Finance 3169 (3.54%) |
| 13 Academic/Educator/Scientist 5086 (2.26%) |
13 Hospitality Worker 2771 (3.10%) |
| 14 Tradesperson/Construction 4255 (1.89%) |
14 Academic/Educator/Scientist 2685 (3.00%) |
| 15 Retail Sales 2167 (0.96%) |
15 Small Business Proprietor 2166 (2.42%) |
| 16 Casual/Part time employed 1952 (0.87%) |
16 Tradesperson/Construction 1921 (2.15%) |
| 17 Hospitality Worker 1692 (0.75%) |
17 IT Professional 1762 (1.97%) |
| 18 Retired 1681 (0.75%) |
18 Customer Support/Call Centre 1405 (1.57%) |
| 19 Accounts/Finance 1617 (0.72%) |
19 Sales representative 1355 (1.51%) |
| 20 Transport Driver/Machine Operator 1435 (0.64%) |
20 Project Manager/Team leader 1223 (1.37%) |
| 21 Healthcare Worker 1113 (0.49%) |
21 Company Executive/Manager 1097 (1.23%) |
| 22 Company Director 1080 (0.48%) |
22 Transport Driver/Machine Operator 956 (1.07%) |
| 23 Small Business Proprietor 653 (0.29%) |
23 Labourer 929 (1.04%) |
| 24 Artist/Musician/Entertainer 629 (0.28%) |
24 IT Admin/Support 877 (0.98%) |
| 25 Sales representative 574 (0.25%) |
25 Company Director 772 (0.86%) |
| 26 Labourer 535 (0.24%) |
26 Sales Exec/Business Development 756 (0.84%) |
| 27 Project Manager/Team leader 435 (0.19%) |
27 Technical Officer/Technician 751 (0.84%) |
| 28 Technical Officer/Technician 427 (0.19%) |
28 Marketing 669 (0.75%) |
| 29 Sales Exec/Business Development 384 (0.17%) |
29 Artist/Musician/Entertainer 579 (0.65%) |
| 30 Medical Practitioner 354 (0.16%) |
30 Contractor/Consultant 578 (0.65%) |
| 31 Graphic/Multimedia Designer 344 (0.15%) |
31 HR 551 (0.62%) |
| 32 HR 344 (0.15%) |
32 Graphic/Multimedia Designer 345 (0.39%) |
| 33 Advertising 323 (0.14%) |
33 Legal Practitioner 283 (0.32%) |
| 34 Contractor/Consultant 323 (0.14%) |
34 Medical Practitioner 241 (0.27%) |
| 35 Legal Practitioner 315 (0.14%) |
35 PR/Journalist 193 (0.22%) |
| 36 PR/Journalist 224 (0.10%) |
36 Advertising 169 (0.19%) |
| Total 225507 |
Total 89489 |
| Age Breakdown |
Email Total |
| 16-24 |
41,442 |
| 25-31 |
50,262 |
| 32-45 |
78,519 |
| 46-60 |
45,354 |
| 61 + |
10,610 |
| Total |
226,187 |
| Individual income |
Email Total |
| Less Than 10K |
34,612 |
| 10 – 25K |
49,982 |
| 25-50K |
74,410 |
| 50-75K |
29,141 |
| 75-100k |
9,229 |
| 100-150k |
3,366 |
| 150k+ |
1,163 |
| Total |
201,903 |
| Occupation |
Email Total |
| Company Director |
4,290 |
| Domestic Duties |
20,239 |
| Education |
8,773 |
| Hospitality/Travel |
7,965 |
| Manual/Factory worker |
4,935 |
| Medical |
7,760 |
| Office/Clerical |
26,327 |
| Professional |
15,543 |
| Public Sector |
6,256 |
| Retired |
8,072 |
| Senior Management |
5,586 |
| Services |
1,650 |
| Students |
19,428 |
| Trade workers |
8,861 |
| Other |
36,366 |
| Not Currently Employed |
18,555 |
| Total |
200,606 |
| Credit Card/Home loans/Charity |
Email Total |
| Members with Credit Card |
180,082 |
| Members who have home loan |
69,947 |
| Considering getting home loan |
57,075 |
| Considering Donating to charity |
114,328 |
File Two: This Database can be provided to you to email on a single use basis.
| COUNT |
Income |
| 40749 |
Unclassified |
| 2337 |
Less than $10k |
| 12264 |
$10k – $20k |
| 15311 |
$20 -$30 |
| 14851 |
$30 -$40 |
| 25267 |
$40 – $60 |
| 16676 |
$60 -$80 |
| 13158 |
$80 – $100k |
| 14205 |
$100k and over |
|
|
| COUNT |
Age |
| 949 |
18-19 |
| 9387 |
20-24 |
| 15011 |
25-29 |
| 16701 |
30-34 |
| 18141 |
35-39 |
| 16788 |
40-44 |
| 15435 |
45-49 |
| 13552 |
50-54 |
| 10751 |
55-59 |
| 8010 |
60-64 |
| 4709 |
65-69 |
| 2741 |
70-74 |
| 1450 |
75-79 |
| 719 |
80-84 |
| 332 |
85+ |
| 20142 |
Unclassified |
|
|
| COUNT |
State |
| 3314 |
ACT |
| 45566 |
NSW |
| 1307 |
NT |
| 31540 |
QLD |
| 15275 |
SA |
| 4991 |
TAS |
| 36370 |
VIC |
| 16455 |
WA |
Select by respondents nominated Interest/s, Age, Income, occupation and whether they have a Credit card/Home loan or donate to charity. Lead time required of 2 days. To retain the confidentiality of these responders, the list owner conducts the broadcast on the advertisers behalf. We will require a sample of the message prior to approval.
INVESTMENT
There is a cost of $250-$570 per 1,000 records (including delivery) for email, and $250-$450 per 1000 delivered for SMS, depending on file selections and quantity. There is a standard Set Up fee of $330 for file 1, $550 for file 2. (Pricing includes GST)
Please note there is a minimum order quantity of 5000 records on these databases.
In addition to our ability to provide you with up to date Email Addresses, we are also able to email your message for you.
COSTS for Personalised Emailing (Mail-merge):
Volume emails sent per month up to 30000
Email in text or html 12-19 cents
Pull / Push files 7 cents
Sniffer and click to Tracking 7 cents
If you have a simple text message you would like sent (which includes preparation of HTML email, upload of database and sending same) our email service is available from 3 cents per email.
If you would like to include on your email:
– An attachment for recipients to Click on to View additional information (to view a newsletter etc);
– A Click to Download link (to view a visual presentation etc)
There is an additional cost of 7 cents per email (refer to PULL/PUSH files cost).
If you would like to include a Hyperlink on you email, to link to your Website, with the ability to track who clicks on the link and to obtain a list of same, there is a cost of 7 cents in addition to the base cost (refer to Sniffer and Click to Tracking cost)
CAMPAIGN DELIVERY FEE
For a simple text message, a set up fee of $195 applies.
For an interactive email, there is a $495 Campaign Delivery fee that includes full testing, delivery and transmission results (refer below for further details).
CREATIVE:
HTML Format: $290 first hour; $180 each additional hour thereafter
We are also able to assist in the creative side of your campaign, by adding pictures, visuals and Logos to your email at the prices listed above.
Delivery includes:
Graphical reporting, full tracking & full personalisation of emails
MANAGEMENT OF YOUR CAMPAIGN
Strategy planning for your email campaign that meets communication objectives
Building your opt-in email list for integration into your database
Profiling your online customers so you can send a more targeted message
Designing your email in various formats including text, HTML & multimedia
Delivery of attachments
Managing the execution of your campaign, saving you valuable time
Tracking of who accessed your offer, when and how many times
Online reporting
“Inbound” email management including subscribes, un-subscribes, change of details
“Inbound” email redirection – passing responses directly to your mailbox
Fully qualified private domains for maximum response
MINIMUM QUANTITIES
A Minimum quantity of 2000 emails apply when client is using their own database, or a 5000 email out minimum applies when client is renting an ALB Email Database.
