Opt-In Email & SMS Database

OPT- IN EMAIL & SMS DATABASES PROFILE

These are Australia’s largest Email & SMS Databases. All are 100% Double Opt-In and are fully compliant with Privacy Policy guidelines. Generated from Internet customers who have indicated their interests and have Opted in for advertising on issues that particularly interest them. The 100% Opt-In lists are built using the following two-step process: First, Internet users visit selected sites and sign up to get targeted advertising messages. Then, they reply to a confirmation email sent to verify their email address and interest selections. It is done to protect the consumers privacy and choice and it gets results! Link the response to your web site or respond to you via email.

SELECTIONS

Key Segments as shown below, the database can be segmented by Interest, Key Sites, Age, Gender, Income, Occupation, Postcode and Credit Cards/Home loans/Charity.

File One: This Database is emailed via The List Owner, with a “Top and Tail” identification to avoid spam issues.

INTEREST CATEGORY SMS EMAIL
Music 303,935 280,170
Money 218,783 185,218
Cosmetics 231,940 173,408
Entertainment 305,972 217,609
Fashion 238,915 202,473
Food & Wine 302,093 180,845
Lifestyle 151,100 163,666
Sport 279,460 179,229
Telecoms 243,102 181.870
Travel 301,948 174,929
Wet & Wild 118,749 127,247

Key Sites

LIST DESCRIPTION EMAILS
Internet.com Affluent, educated and invest in IT and Internet solutions 75,000
Dstore Aged 18-54 with a high disposable income 60,000
Financial Arena Affluent, educated Investors 60,000
NY Times Online edition of New York Times 12,000
Mobile Me Youthful and Funky Audience 40,000
Shop Free Women, Aged 25-54 years 130,000
Mumsweb Mums, Aged 25-45, 2 kids, 58% purchase online 40,000
B Interactive Australian female youth 120,000
Girlfriend Australian Female Youth 170,000
The Scene National Youth Market / Club Culture 24,000

 

Occupation – sms Occupation – Email
1 Student (Full Time) 105613 (46.83%) 1 Homemaker 13203 (14.75%)
2 Other – Non-Professional 21003 (9.31%) 2 Administrative/Clerical 8224 (9.19%)
3 Administrative/Clerical 9194 (4.08%) 3 Student (Full Time) 7906 (8.83%)
4 Other – Professional 8681 (3.85%) 4 Casual/Part time employed 5152 (5.76%)
5 Company Executive/Manager 7491 (3.32%) 5 Other – Professional 4516 (5.05%)
6 IT Professional 7460 (3.31%) 6 Self-Employed 4174 (4.66%)
7 Marketing 6840 (3.03%) 7 Healthcare Worker 3922 (4.38%)
8 Unemployed 6835 (3.03%) 8 Retail Sales 3753 (4.19%)
9 IT Admin/Support 6389 (2.83%) 9 Retired 3698 (4.13%)
10 Self-Employed 6354 (2.82%) 10 Other – Non-Professional 3462 (3.87%)
11 Customer Support/Call Centre 6050 (2.68%) 11 Unemployed 3276 (3.66%)
12 Homemaker 5655 (2.51%) 12 Accounts/Finance 3169 (3.54%)
13 Academic/Educator/Scientist 5086 (2.26%) 13 Hospitality Worker 2771 (3.10%)
14 Tradesperson/Construction 4255 (1.89%) 14 Academic/Educator/Scientist 2685 (3.00%)
15 Retail Sales 2167 (0.96%) 15 Small Business Proprietor 2166 (2.42%)
16 Casual/Part time employed 1952 (0.87%) 16 Tradesperson/Construction 1921 (2.15%)
17 Hospitality Worker 1692 (0.75%) 17 IT Professional 1762 (1.97%)
18 Retired 1681 (0.75%) 18 Customer Support/Call Centre 1405 (1.57%)
19 Accounts/Finance 1617 (0.72%) 19 Sales representative 1355 (1.51%)
20 Transport Driver/Machine Operator 1435 (0.64%) 20 Project Manager/Team leader 1223 (1.37%)
21 Healthcare Worker 1113 (0.49%) 21 Company Executive/Manager 1097 (1.23%)
22 Company Director 1080 (0.48%) 22 Transport Driver/Machine Operator 956 (1.07%)
23 Small Business Proprietor 653 (0.29%) 23 Labourer 929 (1.04%)
24 Artist/Musician/Entertainer 629 (0.28%) 24 IT Admin/Support 877 (0.98%)
25 Sales representative 574 (0.25%) 25 Company Director 772 (0.86%)
26 Labourer 535 (0.24%) 26 Sales Exec/Business Development 756 (0.84%)
27 Project Manager/Team leader 435 (0.19%) 27 Technical Officer/Technician 751 (0.84%)
28 Technical Officer/Technician 427 (0.19%) 28 Marketing 669 (0.75%)
29 Sales Exec/Business Development 384 (0.17%) 29 Artist/Musician/Entertainer 579 (0.65%)
30 Medical Practitioner 354 (0.16%) 30 Contractor/Consultant 578 (0.65%)
31 Graphic/Multimedia Designer 344 (0.15%) 31 HR 551 (0.62%)
32 HR 344 (0.15%) 32 Graphic/Multimedia Designer 345 (0.39%)
33 Advertising 323 (0.14%) 33 Legal Practitioner 283 (0.32%)
34 Contractor/Consultant 323 (0.14%) 34 Medical Practitioner 241 (0.27%)
35 Legal Practitioner 315 (0.14%) 35 PR/Journalist 193 (0.22%)
36 PR/Journalist 224 (0.10%) 36 Advertising 169 (0.19%)
Total 225507 Total 89489

 

Age Breakdown Email Total
16-24 41,442
25-31 50,262
32-45 78,519
46-60 45,354
61 + 10,610
Total 226,187

 

Individual income Email Total
Less Than 10K 34,612
10 – 25K 49,982
25-50K 74,410
50-75K 29,141
75-100k 9,229
100-150k 3,366
150k+ 1,163
Total 201,903

 

Occupation Email Total
Company Director 4,290
Domestic Duties 20,239
Education 8,773
Hospitality/Travel 7,965
Manual/Factory worker 4,935
Medical 7,760
Office/Clerical 26,327
Professional 15,543
Public Sector 6,256
Retired 8,072
Senior Management 5,586
Services 1,650
Students 19,428
Trade workers 8,861
Other 36,366
Not Currently Employed 18,555
Total 200,606

 

Credit Card/Home loans/Charity Email Total
Members with Credit Card 180,082
Members who have home loan 69,947
Considering getting home loan 57,075
Considering Donating to charity 114,328

File Two: This Database can be provided to you to email on a single use basis.

COUNT Income
40749 Unclassified
2337 Less than $10k
12264 $10k – $20k
15311 $20 -$30
14851 $30 -$40
25267 $40 – $60
16676 $60 -$80
13158 $80 – $100k
14205 $100k and over
   
COUNT Age
949 18-19
9387 20-24
15011 25-29
16701 30-34
18141 35-39
16788 40-44
15435 45-49
13552 50-54
10751 55-59
8010 60-64
4709 65-69
2741 70-74
1450 75-79
719 80-84
332 85+
20142 Unclassified
   
COUNT State
3314 ACT
45566 NSW
1307 NT
31540 QLD
15275 SA
4991 TAS
36370 VIC
16455 WA

 

Select by respondents nominated Interest/s, Age, Income, occupation and whether they have a Credit card/Home loan or donate to charity. Lead time required of 2 days. To retain the confidentiality of these responders, the list owner conducts the broadcast on the advertisers behalf. We will require a sample of the message prior to approval.

INVESTMENT

There is a cost of $250-$570 per 1,000 records (including delivery) for email, and $250-$450 per 1000 delivered for SMS, depending on file selections and quantity. There is a standard Set Up fee of $330 for file 1, $550 for file 2. (Pricing includes GST)

Please note there is a minimum order quantity of 5000 records on these databases.

In addition to our ability to provide you with up to date Email Addresses, we are also able to email your message for you.

COSTS for Personalised Emailing (Mail-merge):

Volume emails sent per month up to 30000

Email in text or html 12-19 cents

Pull / Push files 7 cents

Sniffer and click to Tracking 7 cents

If you have a simple text message you would like sent (which includes preparation of HTML email, upload of database and sending same) our email service is available from 3 cents per email.

If you would like to include on your email:

– An attachment for recipients to Click on to View additional information (to view a newsletter etc);

– A Click to Download link (to view a visual presentation etc)

There is an additional cost of 7 cents per email (refer to PULL/PUSH files cost).

If you would like to include a Hyperlink on you email, to link to your Website, with the ability to track who clicks on the link and to obtain a list of same, there is a cost of 7 cents in addition to the base cost (refer to Sniffer and Click to Tracking cost)

CAMPAIGN DELIVERY FEE

For a simple text message, a set up fee of $195 applies.

For an interactive email, there is a $495 Campaign Delivery fee that includes full testing, delivery and transmission results (refer below for further details).

CREATIVE:

HTML Format: $290 first hour; $180 each additional hour thereafter

We are also able to assist in the creative side of your campaign, by adding pictures, visuals and Logos to your email at the prices listed above.

Delivery includes:

Graphical reporting, full tracking & full personalisation of emails

MANAGEMENT OF YOUR CAMPAIGN

Strategy planning for your email campaign that meets communication objectives

Building your opt-in email list for integration into your database

Profiling your online customers so you can send a more targeted message

Designing your email in various formats including text, HTML & multimedia

Delivery of attachments

Managing the execution of your campaign, saving you valuable time

Tracking of who accessed your offer, when and how many times

Online reporting

“Inbound” email management including subscribes, un-subscribes, change of details

“Inbound” email redirection – passing responses directly to your mailbox

Fully qualified private domains for maximum response

MINIMUM QUANTITIES

A Minimum quantity of 2000 emails apply when client is using their own database, or a 5000 email out minimum applies when client is renting an ALB Email Database.

Accountable List Brokers Pty Ltd. | © 2015

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