Tips for Buying Email Marketing Lists

There are many different ways that you could promote your business online. In fact, some people see success in any way that they try online promotion. They may try social media, pay per click advertising or perhaps even buying banner ads.

All of those may have success for business owners to a limited extent but buying email marketing lists is going to be the option that will really take your business to the next level. After all, it is a time-proven way to get your business in front of the right people at the right time.

Many people tend to shy away from buying email marketing lists because they fear that they are going to make a mistake at some point or another. This is actually a reasonable point because you would want to be on the up and up when you were sending any type of mass email to others.

You certainly wouldn’t want to be labeled as a spammer and this could cause damage to your reputation and in some cases, it could even cause damage to your wallet as well. That is why it is important to ensure that you are doing things properly.

If you are planning on buying an email marketing list, there are certain things you should do to ensure that you are following the right path. The following rules should always be considered in this regard.

First of all, is it a list of business email addresses or are they more generic? Take a look at a small sampling of the email list and see if they are to an actual domain or if they are to a free email service, such as Gmail or Yahoo. When you see a lot of business names as the domain for the email address, you likely have a high-quality email list that can be used with a reasonable degree of success.

When you try to contact the individual about renting the email list, are you actually able to reach somebody or do you keep getting sent over to voicemail? You always want to make sure that you are able to actually talk to somebody on the phone.

Not only can it give you peace of mind when you’re trying to make such an important business transaction, it’s just going good business. Anybody who never answers the phone or is unreachable by email is not worth doing business with in the first place.

Often, when you are buying email marketing lists, you will see that they advertise a percentage as a delivery rate. Sometimes, the delivery rate for an email is very low and this is typically because they are being sent to a lot of free online services, such as Gmail.

The email is either bouncing back or it is ending up in the spam box and, in either case, you are not going to get a response from the email that you send. It does you very little good to send an email blast out to 1 million people if nobody is going to respond. Always make sure that they offer a minimum of a 90% email delivery rate.

What type of extras do they offer with the email address? Many businesses are only going to offer an email address and no other personalized details. Of course, if you rent a list and it includes the name and other details, such as the address of the recipient, it is obviously going to be of higher quality and you should expect to spend more on it.

It really is a balancing act, but most people find that it is better if they at least have a first name so that they can address the email personally rather than sending it out generically.

What type of refund policy does the list owner offer? A few of them are going to offer you a 100% moneyback guarantee. If you end up with a very low response rate and an even lower delivery rate, it is obvious that you may need to ask for a refund.

The problem is, some list owners will offer to send your email out a second time to make up for the bad experience the first time. This isn’t going to solve anything but rather, it is just going to cause the same thing to happen again.

Some people may try for a relatively low price when they are buying email marketing lists. They can seem like quite a bargain when you are saving a lot of money and you might think that there is very little risk involved. The fact of the matter is, however, there is a lot of risk involved in sending out an email to a low price list.

First of all, you are not going to get much of response so it isn’t worth any time that you do spend on it. Secondly, if you send out to too many bad lists, you may end up getting your IP address and domain blocked. At that point, you wouldn’t get anything through, even if you use a high quality rented list.

Finally, when you are buying email marketing lists, it’s not always about the quantity. Sure, it can be exciting to send your message out to 500,000 people and expect a response but it is a much better idea if you focus on a smaller list that is going to be of higher quality.

A small list of just a few thousand people that has an excellent response rate is going to be much better than a large list with no response rate. Just remember that you are looking for people, not numbers or emails.

These are just a few of the tips for buying a marketing email list. It can be enjoyable and quite profitable to get started in this type of venture. When you take the time to do so, you would be amazed at how many good things can come your way.

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