Online marketing has changed a lot as new advertising networks and websites have emerged over the years. However, one of the oldest forms of marketing on Internet, e-mail marketing, has consistently delivered quality results for marketers over the years and still remains one of the best ways to reach existing and new customers at a very low cost. There are a number of advantages of e-mail marketing as it allows tremendous reach and consistently delivers higher return on investment.
As far as e-mail marketing is concerned, there are two ways to start. One of the ways is to build a list of subscribers by offering free content or by running a marketing campaign to build list of subscribers. However, this method is extremely time-consuming and costly.
On the other hand, you can quickly buy a list of targeted subscribers in your business niche and start marketing. While it is true that there are a number of misconceptions regarding buying lists, here are some of the major pros of purchasing email databases.
Pros of Purchasing Email Databases
One of the biggest benefits of buying e-mail databases is that you get instant access to the e-mail list. These databases have huge number of e-mails along with names and others contact details of the subscribers and allow you to reach new subscribers in an instant. On the other hand, when you try building an in-house e-mail list, you will have to spend months to build a targeted list of subscribers. It will not only take lot of time but will also cost you a lot of money to get things going. Even then, you canít be sure of results.
One of the biggest problems with purchasing e-mail databases is that quality is not consistent. However, this does not mean that all the sellers in the market sell bad quality data. There are a number of reliable suppliers that sell high-quality data at an affordable price but you need to find them to get your hands on high-quality data. The best way to buy high quality data is to go to the database provider that is known in the market for providing good quality data.
While it is true that you can never be sure of the quality, you are going to get high-quality list and higher deliverability when you go with a reputed database provider. Similarly, when you buy a targeted list and combine it with a good lead generation software and high quality copywriting, you are going to get a much higher ROI as compared to in-house lists.
There are a number of examples available online where some marketers have suffered adverse consequences of sending mails to purchased e-mail databases. However, this does not mean that you will make the same mistake. It is true that you run the risk of getting blacklisted if you buy your e-mail database from a ‘not so reputable’ source, there is no such issue if you are sure of the quality of the database. When you buy from a verified vendor, you get verified data.
When you buy an e-mail database from a reputable data provider, you get access to potential clients that are ready to be converted into leads at a quick pace. Reputable data providers offer leads in various segments which means that you can get higher levels of targeting, verification and segmentation that will allow you to reach the right prospects at the right time. You will be able to quickly get going when you buy high quality data.
In other words, it will increase ROI of your overall marketing campaign. Therefore, you should let the database service do all the time-intensive legwork and focus on your core business. You can always use that high-quality data by buying an e-mail database.
There is a lot of competition in the e-mail database provider space which means that reputation of the providers on stake when you buy from them and are likely to leave a review on various discussion forums and websites that discuss e-mail lead generation. Therefore, they always want to make sure that they give you high quality data. In other words, you may have to spend a bit more money to get your hands on high-quality data but the end result will be worth the extra cost as you’re likely to get high return on your investment.
How to Purchase E-Mail Databases
One of the most common mistakes by made by many marketers while buying e-mail databases is that they do not buy enough emails. As mentioned in the beginning, there are a number of agencies selling a wide variety of databases but to get good results you need to send high number of e-mails. Ideally, you should buy a list with at least 3000 to 4000 contacts at the minimum. This will allow you to get a good return on your investment and keep your marketing campaign going.
Another important thing you need to do is to clean your list. There are a number of professional e-mail scrubbers that will professionally scrub the e-mail database before you start sending e-mails. It may cost you some money but it is well worth the investment as it will save you from getting blacklisted and getting your reputation tarnished.
Overall, e-mail marketing offers the best return on investment and allows you to get new clients quickly. However, building your list is extremely time-consuming and therefore, it is always better to buy a high-quality e-mail database from a reputable provider. Hopefully, the aforementioned pros of purchasing email databases have convinced you to start looking for a reputed e-mail database provider in your niche.
