VSG Dynamic SpotLight Database
SpotLight is a segmentation of entertainment, event, and lifestyle preferences.
It is based primarily on actual Ticketek customer data that has been aggregated and depersonalised.
Note that, unlike other segmentations, a household can appear in multiple SpotLight segments.
A total of 3,167,482 households (60.0% of the universe) belong to one or more segments.
A unique database that has over 80,000 updates per day, unrivalled in this industry.
| Segment | Volume | Percentage % | Entertainment Consumption |
| Festival Revellers | 608,296 | 11.50% | Attend music festivals and dance parties. |
| Kiddies Korner | 834,850 | 15.80% | Attend childrens entertainment events. |
| Utes and Boots | 131,788 | 2.50% | Country music concerts and events |
| Symphony Sophisticates | 185,416 | 3.50% | Classical music, recitals, contemporary folk |
| Hip Hop Kulcha | 251,892 | 4.80% | Soul, R&B and Hip Hop concerts and events |
| Curtain Call | 277,473 | 5.30% | Theatre, musical theatre and ballet |
| Sporting Calender | 148,306 | 2.80% | One off sporting events, often international fixtures and tournaments such as tennis, cricket and swimming |
| Tribal Sport | 933,476 | 17.70% | This category covers team sports which have a regular season and repeat ticket purchases (mostly footy |
| Lifestyle Expo | 479,584 | 9.10% | Caravanning, camping expos, homes shows, cheese fair etc |
| High Octane Action | 554,556 | 10.50% | Motor sports and extreme sports |
| Loud ‘N’ Live | 328,991 | 6.20% | Contemporary rock concerts |
| Top of the Pops | 522,219 | 9.90% | Mainstream contemporary music |
| High Spenders | 465,216 | 8.80% | The biggest consumers of entertainment across all categories |
Selections
Fully Personalised Name, address, telephone number (from latest updates), DPID and Targeting Filter options, as below –
Targeting filters can be applied using VSGs range of segmentation products, which are linked at individual, household or other levels of geography. Each segmentation product has been developed using the data available to VSG and advanced statistical techniques to derive Direct Marketing segmentation tools. Such as –
Disposable Income – indicates the relative average household purchasing power of a neighbourhood, by ranking it on a scale of 1 (low) to 10 (high).
This indicator begins by estimating income and taxation costs for individual households. This value is averaged for each CCD and then mortgage, rental and child support costs are deducted from this initial income estimate.
Dwelling Type returns a definition of the dwelling type of an address (e.g. separate dwelling, duplex or whether it is low medium or high density housing).
SEP 1 residence at the address
DUAL 2 residences at the address
LOW More than 2 and up to 11 residences at the address
MED More than 11 and up to 51 residences at the address
HIGH More than 51 residences at the address
Length of Residency
Owner/Tenant
Property Value
and
Credit demand Indicator
Investment:
Set up $300 plus Personalised Mailing data from $275 per 1,000 records, Mailing and Telemarketing data from $395 per 1,000 records.
De-duping at $60 per 1,000 records against your in-house database or $20 per 1,000 records processed. (Which ever is lower.)
Targeting filters as shown previously at $250 per selection filter append, regardless of quantity, however SpotLight selections are included in the above cost. *Special rate for Registered Charities.
*All prices shown exclude GST.
Deliverability
Unique, dynamic data sources continuously validate the accuracy and currency of the consumer prospects like no other. A 95% deliverability guarantee means that if more than 5% of your mailing is returned as undeliverable, we will supply the number of undeliverable records in excess of the guarantee at no charge, or provide a refund for these incremental records (conditions apply.)
*Please note this entire document is copyright and may not be altered, copied or modified or sent to a Third Party without ALBs express written permission.
