Are you struggling with your email marketing campaigns? Do you craft compelling marketing messages but your recipients do not seem to be interested at all? Have you experienced sending emails to hundreds of thousands of people but fail to generate a single reply?
If you answered yes to all of these questions, there’s a good chance that there’s something wrong with your email list. You can rule out other things for now such as crafting effective email marketing messages. By focusing on your list, you can significantly enhance the results you get. Keep reading for some useful tips on how to buy the best email databases.
Why Should You Purchase Email Addresses?
When you tell other online marketers that you plan on purchasing an email list, many will be quick to discourage you from proceeding. Some may even laugh at you for even considering such a thing.
There are plenty of misconceptions surrounding the practice of buying email lists. This is why many believe that all email list brokers only want to rip off their clients by providing poorly targeted emails and selling them at unreasonable rates.
But instead of simply believing other marketers, why not try doing some tests by yourself? As with anything in the world of internet marketing, trial and error is the name of the game. Just because sending out emails didn’t work for somebody you know doesn’t mean it wouldn’t produce your desired results. Email marketing is an effective marketing strategy, but it heavily depends on the quality of your list.
Itís always a good idea to start building your own list from the very beginning. Placing an opt-in form somewhere in your website is common practice. This works because there’s a great chance that those who subscribe are genuinely interested in your product or service.
This can be vastly different from purchasing a list where there’s no way to guarantee that the people who own the email addresses have shown interest in your business.
Of course, email list providers will claim that they offer laser-targeted lists. But once you look at some of their prices, you’ll immediately think that their claims are too good to be true. Indeed, you can’t expect to buy the best list possible for your niche for just a few dollars. Such a list is a lot more valuable. You need to pay a premium price just to get your hands on a high quality list.
Does Email Marketing Still Work?
The short answer is yes. No matter what other people say, email marketing simply works and will continue to work for the foreseeable future. Many claim that promoting via email is no longer effective, but this cannot be farther from the truth.
In fact, if you consider that nearly all consumers have access to smartphones, tablets, or laptops, you can easily see why you should avoid ignoring email marketing. Sending an email to your prospective customers is a great strategy to capture their attention in a very quick fashion.
A huge reason why many online marketers claim that email marketing no longer works is that they have failed in their past attempts at promoting products or services through email. They probably used a low quality list, which is why they didn’t get the results they wanted.
Again, the success of your campaigns primarily depends on how targeted your lists are. If you have an enormous collection of email addresses from people who know your business, then there’s a good chance that you’ll receive fantastic email open rates and conversion rates.
How To Buy The Best Email Databases?
If you have a new website, it can prove difficult to build a list of your own. It takes a lot of time just to accrue a targeted list of emails from visitors of your website. This is a great time to consider purchasing lists. There are plenty of email list vendors out there, but not all of them are created equal. You must learn the most important things to look for in order to get your hands on the best email databases.
When talking to list sellers, make sure that you’re conversing with a live person. The last thing you want is to send an email on the seller’s contact page and receive an automated reply. If you’re unable to talk to an actual person, it’s better to scratch the vendor from list and find another.
Itís also important to ensure that the email addresses you receive have a high delivery rate. Plenty of sellers will provide plenty of good-deliverable email addresses, but you may end up with very low response rates. The reason for this is that email providers such as Gmail and Yahoo block email addresses that have been associated with spammy blasts. Talk to the vendor and arrange a deal where you can get your money back in case the emails fail to reach a certain percentage of delivery rate.
You may have also noticed that the word quality has been mentioned several times throughout this article. That is meant to emphasize the fact that quality beats quantity when it comes to buying email lists. Don’t feel tempted to buy a list with hundreds of thousands of emails. You can enjoy much greater results with a list of 5,000 high quality, laser-targeted email addresses. If you want to buy the best email databases, you should expect to pay a higher price for them.
