Are you looking for a more efficient way to promote your products and services? If so, then you should definitely take into consideration the many online marketing techniques you can use of. When you talk to other online marketers, they will probably recommend search engine optimization in social media marketing. These two tactics seem to be the most popular right now. However, there is still value to using good old email marketing.
A lot of business owners tend to underestimate the power of email marketing. Sending out emails might seem to be an outdated and ineffective method. But once you take a look at the numbers, you might end up surprising yourself. Several studies show that email marketing continues to be a robust method of promoting businesses online. And we have the immense popularity of smartphones to thank for that.
As you may know, pretty much everyone these days use a smartphone or another mobile device. The advent of smartphones has revolutionized the way business owners market through emails. Back in the day, people need to open up their laptop or desktop computer in order to visit their email inbox. This can prove to be a time-consuming process. And for email marketers, this means that their marketing messages are not getting a read immediately by their target audience.
Today, smartphone users are immediately notified once they receive an email. They will get a push notification alerting them that there is a new message in their inbox. As you might imagine, this could mean higher click-through and open rates. You can finally deliver instant email marketing messages, enabling you to communicate to your prospective customers in a quick and efficient manner.
However, there are plenty of challenges to getting started with email marketing. To create a successful campaign, you must have a high-quality email list. This is a list of laser targeted email addresses. There is no use to sending out marketing messages to people with no interest in what you have to offer. Not to mention, some business owners and up failing simply because they are list is full of secondary email addresses, or those that are not are being used by people.
Building your own email list is possible. However, there are several things that can hinder your progress. It is also important to understand that it takes a lot of time before you can build an email list that will reap excellent returns out of every campaign you set up.
One of the first things you need to do especially as a start-up company is to create your own opt-in email list. The best way to do this is to include an opt-in form on your website. Whenever you publish a new post, you get the opportunity of attracting more targeted visitors. You can entice them by offering a free e-book or any other kind of incentive, so they will feel compelled to give their email address to you.
As you might imagine, growing an email list through your website can be very time intensive. It can take several months before you see a noticeable growth in your list. And if you are not able to generate targeted traffic to your website, then things become even more complicated. Sure, you can leverage other online platforms to grow your audience. But this may not do you any favors especially if you need to get started with your email marketing campaigns as soon as possible.
Thankfully, there is an excellent alternative to building your own list. As a business owner, you must realize that you have the option of buying the best email databases. Yes, there are plenty of email list providers which can give you laser targeted names and email addresses based on your target demographic. By spending money upfront, you can get thousands of names and email addresses in an instant.
With that said, you must also be aware of some of the pitfalls of buying an email list. If you do a quick online search, you will find plenty of people complaining about the quality of list they received. It is no question of that the email list industry is littered with disreputable companies. These companies claim to provide high-quality lists across several niches. They entice potential customers by offering their lists at extremely affordable rates. However, you must not fall victim to their false claims.
One of the most common mistakes people make when buying the best email databases is going to cheap. Yes, it is always tempting to buy a list of 100,000 names for only $100. After all, you might think that the cost will not put a huge dent in your pocket and that it is worth the risk.
However, once you take into consideration the amount of time and resources you will expend on setting up your email marketing campaign, then you can easily see why it is not a worthwhile to work with disreputable email list providers.
This doesn’t mean, however, that there are no legitimate email transmission companies out there. If you know what you need to look for, then you can certainly find an email list that will help you grow your business. Remember, though, that you will need to prepare your budget if you want to get a high-quality list. Just because you cannot afford a quality email list doesn’t mean you should go for one that costs less money. Instead, educate yourself about the most important factors to consider when buying the best email databases.
A good sign of a legitimate company is when you can speak with a live person. When you do a quick online search, you will find a list of email list providers. However, you usually do not have any way of contacting them. If you have any questions, then you may be forced to leave them an answer. However, there are some companies out there that offer live chat support. You can even call the seller directly in order to get answers to your questions.
You must also shy away from email list providers that only provide generic email addresses. For example, it is common to find a low-quality list containing an email address like “Info@#123restaurant.com.” When you send out email marketing campaigns to email addresses like this, then expect to get very few responses, if any. What you want are laser targeted email addresses. For instance, you will want to get the email address of the restaurant owner instead of a random address of their website.
It is also vital that you narrow down your choices to an email list with a 90% delivery rate at a minimum. Anything less than this number should be removed from your considerations. This is because a low delivery rate indicates that your marketing messages will probably end up getting diverted to the spam folder. This also means that most of the email addresses included in the list have been blasted by spam messages in the past. No matter how good you think your email marketing campaign is, all your efforts may prove futile.
To feel safer about your money, it is also recommended to choose an email list provider that offers a money back guarantee. Otherwise, it is better to keep your money instead of risking it on buying from a shady list seller. Also, watch out for those that offer more free email addresses in exchange for undeliverable emails. This might sound tempting at first, but remember that getting more free names will not solve the problem if they are still of low quality.
Another excellent way to get quality email lists is to ask the provider to include the full name and a direct mail address of the recipient. Asking for this information will only be provided by the most reputable email list vendors. You will find that most of the sellers you stumble upon online do not provide this information is simply because they do not have it. By getting access to the direct mail address, you will be able to determine whether multiple email addresses come from the same household. The full name, meanwhile, allows you to figure out whether you are sending emails to the same person.
It is also important to verify the quality of the email list yourself. A simple way to do this is to call somebody included in the list in order to check whether they belong to your target demographic. Sure, you might end up with some bogus names, but this should be expected even for the highest quality links out there. What matters is determining that most of the people you have called are highly targeted.
Another crucial thing to remember is that when it comes to email marketing, quality over quantity is the name of the game. Many business owners tend to focus on acquiring as many email addresses as they can. The idea is to send out email blasts until their marketing message reaches the right target audience. However, adopting this strategy may prove ineffective. It is much better to formulate a more cost-effective strategy, one that is focused on higher conversions.
Just like attracting traffic to your website, having a laser targeted email list will boost your conversion rates. Even if you have 100,000 email addresses in your list, you will not get a single conversion if none of them are interested in your business. Compare this to maintaining a list of only 1000 email addresses. That may not appear like a huge number, but if all of them have shown interest in your products or services, then you can expect high conversion rates out of every email marketing campaign you create.
Going to cheap isn’t the best option to take when it comes to purchasing an email list. Also, don’t forget that you can always grow your own list. When you are starting out, buying the best email list databases can prove to be immensely helpful. However, you must continue your efforts when it comes to building your own list through your website. In time, you will acquire a lot of targeted names and email addresses which you can add to the email list you have purchased.
By following this guide, you can certainly find success with your email marketing campaigns. Growing your own list can prove challenging, which is why you should consider buying the best email databases to kick start your campaigns. Email marketing remains an effective tool to promote your business, and it might prove to be the missing piece that will give you the edge over the competition.