Australian Super Profile

AUSTRALIAN SUPER PROFILE

Background:

Australian Super Profiles is a Financial Services database containing consumers who have registered on-line to track down cash reserved in previous super accounts. Nearly 350K members have been recruited and this volume is expected to double by 2012 as legislation comes into effect that allows the government to absorb any outstanding amounts.

Overview:

The Australia Super Profiles database allows you to access to self-reported data on nearly 350,000 consumers. These consumers are from younger, wealthier families who are relativity credit hungry whilst having a low credit risk. Their household income is well above average and they gave savings and investments.

Advertising opportunities:

3rd party email broadcasts B2B and B2C

List Rental of Mail & Telemarketing information

Sponsored questions (co-registered) of sign-up procedure with related product request

Change of address data processing

Change of name data processing

Pricing:
All plus GST.

3rd party Email Broadcasts Business to Business at $450 Set up & broadcast, $550 per 1,000

3rd party Email Broadcasts Business to Consumer at $450 Set up & broadcast, $400 per 1,000

List Rental at $325 set up fee, $300 per 1,000 for Mailing data or $400 per 1,000 for Tele data

Sponsored questions (co-registered) at $450 set up fee, $8 Positive Response

Change of Address Data Processing at $3 cost per match, $2 cents for Match costs

Change of Name Data Processing at $1 cost per match, $2 cents for Match costs
*Deliverability 95%+


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