BehaviourBase Consumer Database

BehaviourBase Consumer Database
As a logical follow-on to the market acceptance of National Consumer Survey Data for Direct Mail over the last three years, has been the development of a far more extensive and reaching Consumer file with wide market coverage, which has just been released into our market.

BehaviourBase is unique in that it is constructed from Information captured from in-product questionnaires and satisfaction surveys dispensed to consumers who have purchased a variety of high-ticket products and services. Through the partnership survey programmes with many market-leading organizations, enables the collection of invaluable lifestyle and demographic information, which means the variety of data collection channels ensures the ability to reach and elicit responses from consumers who may not consider completing a mailed survey.

Behaviour Consumer List gives you:

Competitive coverage


Maximum selectivity – Choose from a wide range of selectors.
Better deliverability – Fewer returned letters mean less waste and more cost effective programs.
Greater reliability -The freshest, most specific and accurate information available.

BehaviourBase is a Consumer list rental product consisting of base names and address records combined with comprehensive BehaviourBase Consumer data, including key demographics such as age and income, home ownership details, purchase behaviour, lifestyle, and demographic data.

Identifying individuals who are receptive to buying through mail order to assist catalogue companies to reach this direct-responsive segment, thus improving sales
Enabling magazine publishers to grow subscriptions profitably, by targeting individuals whose lifestyle interests reflect the content of the magazine
Targeting wealthy individuals who have interests in stocks and shares, and savings and investment plans
Helping charities to reach individuals with a genuine concern in the area in which they are active, to develop and grow their donor base
Providing credit card companies with the opportunity to target actively purchasing individuals to ensure you reach financially active, quality audience
The file is refreshed monthly with new survey respondents, which means that fresh prospects are being made available regularly for your ongoing campaigns. BehaviourBase is also washed against the National Change of Address file, ADMAs Do Not Contact and InfoBases Deceased file.

Base Rental:
Mailing Data from $385 per 1000 records
Telemarketing Data from $440 per 1000 records
Mailing & Telemarketing Data from $550 per 1000 records
Additional Demographic, Lifestyle, Finance and Property Selects from $20 per 1000 records
Set Up Fee: $330
(*Please note these prices are inclusive of a 10% GST)

Minimum order: $1650

Restrictions A sample of the mailing piece must be submitted for the List Owners approval. Usage controlled and hence all requests must specify mailing dates.

Age Bushwalking/ hiking Animal Welfare
Gender Charitable concerns Cancer Research
Marital Status Current Affairs Disabled
Number of children Eating out Environment
Age of children Exercise/ active sports Homeless
Family size Finance & Investments Mental Health
Further Education Third World Causes
DETAILED DEMOGRAPHICS Listening to music/ concerts Blind/ Deaf
Household Income Bands Theatre/ cultural/ arts Children’s Charities
Up to $10,000 Home improvements/ DIY Disaster Relief
$10,000 – $20,000 Regular travel Medical Research
$20,000 – $30,000 Movies/ videos/ DVDs Human Rights
$30,000 – $40,000 Home-computing/ games The Elderly
$40,000 – $60,000 Golf Wildlife
$60,000 – $80,000 Wine
$80,000 – $100,000 Reading
$100,000 – $150,000 Health/ diet
$150,001 plus Fashion/ clothes
Director Purchased goods by post/ mail order
Senior Management Over the internet
Public Sector Car owners
Clerical/ Office Car types
Manual/ Factory Family Saloon
Trade Worker 4WD/ SUV
Home Duties Hatchback
Services (eg. Police, Army) Sports car
Farming/ Agriculture Luxury (eg Mercedes, BMW)
Retired Utility Vehicles
Student Month of Insurance renewal
Self Employed
State Home Loan
Metro/ Rural Self Managed Superannuation
Postcode Investment Property
CCD Funeral Plan
Term Deposit
IN THE HOME Credit Card
Home ownership status Store Card
Length of residency Frequent Flyer Card
Month of Insurance renewal
Satellite/ cable TV
Broadband internet
Market Value