There are many people who are not fans of purchasing email lists. With that said, you should learn all about them before you condemn them as a whole. The best email lists Australian businesses use have far more positives than negatives. Here is a bit of insight for those who are not particularly familiar with them.
What To Expect
As you should know by this point, all email lists are not of the same quality. There is a huge difference between the best email lists Australian businesses use and many of the others that are available. Here are a few things you should expect to find on a solid list:
No Duplicates – Whether you believe it or not, this is a very common problem. It may not seem like a big deal, but the reality is that duplicates mean that you did not get what you paid for. If you spend money on 1,000 emails and 50 of them are duplicates, that five percent of the names are not useful at all. This is not acceptable in the least.
Valid Emails – While it is very common for people to change their emails, the last thing you want is for the majority of the emails you send to bounce back to you labeled as undeliverable. There are ways to validate emails prior to using any lists you buy, but there should not be so many invalid contacts that the list is virtually worthless.
No Unsolicited Contacts – The last thing you need is to have your business email sent to the block list. One major thing that should be expected from the best email lists Australian businesses use is permission. None of the contacts on the list should be there without a previous agreement to be contacted. This will only land your company in hot water.
Finding A Good List
There are several things that need to be done if you want to get your hands on the best email lists. With all of the options available, it can be difficult to determine which has the best benefit. Here are some pointers that will help you find quality lists.
Ignore Bargain Pricing – It would be great if you could buy thousands of emails that were valuable for $10, but this is not likely. If you see pricing that seems too good to be true, that is probably because it is. Solid lists have many high-quality leads on them, and you will not get your hands on something like this without being willing to pay handsomely for it.
Seek Out Targeted Lists – Do you really want to buy a list that is filled with contacts that have no use for what you are offering? The answer to that is no, so you need to try your best to avoid them. The best way to do this is to look for lists that are targeted. This when you are able to specify a few qualifications and you are given a list of people who meet them. Keep in mind that the more targeted the list is, the more you will have to pay for it.
Ask About The Age Of The List – Even if a list was perfect when it was created, that does not mean that it will be good indefinitely. You should always inquire about the age of the list before you make a purchase. Paying a ton of money for outdated contacts is something you want to try your best to avoid. Basically, if the contacts are more than a couple of months old, you do not want to buy the list.
Getting Your List In Order
Once you buy a list, it is important for you to prepare it well before using it. If you are not sure what that means, you should definitely keep reading. Here are a couple of things that must be done before your list will be ready to use.
Take A Peek At It – You are probably not going to catch any duplicates or anything if the list you purchased was very large, but you should certainly do this if you have a more modest list of contacts. If you notice any repeated names, you should certainly cross them off the list.
Scrub The List – This is a process that makes all of the data you have ready to use. You pay someone to go through the list and verify each email to make sure that they are valid. While you can try doing this yourself, there are several companies out there who will help you out in exchange for a fee. One way to save money on this service would be to use a crowdsourcing site like Mechanical Turk. The virtual workforce there will help you clean up your data for a reasonable rate.
If you are looking to give your business a boost, it can be difficult to decide which tactics to use. Numerous businesses in Australia have been in your shoes and they decided to take matters into their own hands and purchase an email list. While you may have heard negative feedback about this, the reality is that many companies have found viable leads this way, so it is worth a shot. Now that you know what to expect, you should have no problem finding a great list and using it to your advantage.
