Best Practise Consumer Verification Programme

In preparation of adoption of the new Privacy Regulations in June, you have this opportunity to validate your in-house database in conjunction with Acxiom Infobase. 

In the initial Inspection process of your Database, we identifywith a flag, whatever is now noted on the voluntary “Do not call-Do not mail database”, which now has over 636,000 listings!

This gives you the ability to contact these to ensure they still wish to receive correspondence from you, familiarise your staff with the need to have inferred or actual consent to be contacted by your Company and demonstrate that you are taking reasonable steps to ensure you are not contacting anyone who has shown a propensity to register with the current exclusion list.

 

The total investment for this service is $1100 incl. GST.

 

2. We also do an Optix Verification Report (at no charge) which indicates a Summary of:

Customers who have moved

Addresses which are not complete – i.e. undeliverable

Telephone numbers, which are disconnected/need updating

Identify duplicates

DPID’s which are incorrect / not on your file.

 

You can then decide if you do want us to append data by using Tele-append & Best Address, then records will be modified for a predetermined price.

 

The standardinvestment to action these changes, for example, 10000 records, would be $1990 + GST. (This price is based onwhat we would typically expect on a Consumer file for which is around 40-50% for tele-append and 3% for best address and is governed largely by the quality and currency of the name anddata.)

 

The database is a compiled multi-sourced list drawn from approximately 33 differentsources, which are multiple public domain data sources, real property data enhanced by lifestyle surveys and more. It contains key demographic, home ownership characteristics & purchase behaviour. This is maintained daily with suppressions and updated monthly…whereas the electoral roll for example, is only maintained every few years.

 

An integral part of this Programme is that its designed to provide an extremely comprehensive Report back to you, where statistical summaries are also provided to identify as many records as possible for:

– Family Structure

– Gender

– Owner/Occupier

– Property Market Value

– Metro/Regional Age Range
The Summary provides representation of the total Australian or State Level Characteristics.

 

 

 

 

 

 

 

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