People are always asking which is the best email database system to purchase. There are so many choices out there with various features claiming to be the best, that it becomes a confusing task to many internet marketers.
Just like with many systems buying the best email databases will depend on what you intend to use them for. Are you searching for a way to simply distribute a monthly newsletter? Or are you a serious internet marketer who wants to leverage the automated email marketing campaigns, split testing and affiliate programs? These two sectors will make a huge difference in the kind of database system you need.
One thing that every internet marketer should know is that the power is in the list, which is your email database. Investing or buying the best email databases as you start your campaign is the best way of kickstarting your business. If you operate a small business and you want to be a serious internet marketer, then this article is for you.
If you are looking to buy the best email databases or systems, there are a few important features that you must consider. These include:
Auto-responders
These are essential tools that any serious internet marketer would never overlook. Simply put, an auto responder works to trigger emails when a person registers for something in your website. Automating your marketing campaign using the auto responders is a great way of saving you time, money and it tries to secure you leads. If you are running multiple campaigns, you will need more than one auto-responder or a system that allows you to use multiple sites.
All in one Uses
There is no denying that it is a big pain operating multiple technologies that do not integrate with one another. An ideal system will have all the tools you need for internet marketing. Auto-responders, affiliate modules, shopping cart are all examples of the tools that every ideal systems should have.
Also, do not just think of what you will need today. You also need to consider the future of your campaign. In this case, you might want to consider what you might need to use later and this and so, you can choose a system that has that certain feature. It is much easier to activate that feature later in the system you are using that having to start the entire process of searching a new system and figuring out how you can integrate it with the existing one. You will be saving yourself time and money as well.
Split Testing
A good email database system will allow split testing your email campaigns. An email split involves distributing various version of an email to various segments of your email list and finding out which one is more effective.
The Help Desk
Okay, now that you have implemented the tools, you are bound to have queries and concerns when when setting up these new tools. An ideal system will have support stuff who will help you with any questions you might have.
These are the main features that you have to consider when buying the best email databases systems, but there is something else that internet marketers do and end up ruining their campaigns or having no success whatsoever. When determining which system to choose most people tend to fall into the temptation of purchasing email list. Why? Because obviously you need people to email and you need them quickly for your campaign to kick off. And oh, you get them at a pretty cheap which seems really great, right?
This is the mindset that most marketers have and after buying these email lists, it is only after much later that they realize the list does not have significant results. So, why why should you avoid buying email lists and build your own instead.
People On A Bought List Do Not Know You
Purchased lists are usually scraped from other sites which is actually a dirty way of acquiring emails. However, let us say they are not scraped and they are attained through less sketchy means. This might sound great right? Well, really. This is because the contacts had opted to receive emails form the list buying company and not your company. What this means is that the recipients are likely to mark you as spam as they do not recognize you or are not interested in what you have to offer.
Good Email Addresses Are Not For Sale
The truth is you are not going to get high quality lists that you an buy. If an email is for sale, it means the addresses on it have already been used by other marketers and this diminishes the chances of even promoting you business. If someone has a good email list, there is no way they would give it away for just a few dollars. It is therefore advisable that you build your own email list ground up.
Also, do keep in mind that no email database system is perfect. So, do not be disappointed when you buy the best email databases and not notice outstanding results. As long as you have a system that meets the above, you just have to take the learning curve and you will eventually succeed in your campaign.
