Do you have a mailing list of insurance brokers sitting around? Let’s say you get one, what would you do with it? These lists are invaluable because the sources you are tapping into could yield so much in return. You should always want such lists in your possession because they can be converted into a lot of money.
Before you start dreaming about cash and being able to spend the money, you need to earn it and that is where using a mailing list of insurance brokers comes into the equation. Here is how you use a list like this.
Create Relationships With Brokers
Relationships with a broker are going to bring more for you than just spamming them. By building a relationship, you are getting an additional contact in the industry who is related to the niche. You can then turn that relationship into one where there is a commission for leads being brought in.
Insurance brokers are not just any other lead and their mailing address is not low in value. If you really want someone’s mailing address, you want theirs because of what they can do for you.
Ask For Their Advice
Advice is a great thing to ask for because once again it builds that relationship for you. The broker learns more about who they are mailing and you do to. This creates a bond that translates into sales later on in your niche. Use the insurance broker to also see if they can find deals in the niche for you.
They will have connections and when you ask for advice, they might become open to engaging with you or on your behalf. The power of your mailing list will illustrate itself when they do this.
Promote Clients To Them
Do you have your own clients who could use an insurance broker? Why not win their trust by giving a few of these clients and/or redirecting your clients to them? You want this relationship because they will then redirect offers to you before anyone else.
This promotion means they will also give you a direct lead inside the industry that can be tapped into. Can you honestly get a better lead than this with any other mailing list you might have the idea of buying? You just can’t, so work hard and promote clients.
Consider Related Products / Services To Mail Them
If there are products and/or services in your collection that can be sold to insurance brokers, you have to do it. Don’t just send it to the list immediately once you have bought the list. This would be hasty because the list does not even know what you have to give them.
Why would they even trust you? Wouldn’t they just go to Google and take the same risk rather than someone who is mailing them?
You want to sell products to them (if possible) by building trust. Mail for a few months before sending products or at least for a few weeks.
Spread The Word About Who You Are
Begin by spreading the word about who you are. Personalize the messages and don’t just send out mass mails where you want to give everyone a little message. Mass mails are now extinct in terms of efficiency and anyone who does this is wasting their list and running it into the ground.
Work on spreading who you are to these insurance brokers and then determine how the react. If they are positive as some will be, you have got a foot in the door.
You just have to crank it up now and begin to work on that relationship.
Build Additional List
You can’t be satisfied with one list. You could say the initial mailing list you will buy is a generic one that is good for testing. You want to now build a separate email list where you will only have the responsive individuals. Look to sneak in and get them to sigh up for emails.
You can then work on them further and only to those who were responsive at first.
This is how you can then keep testing on the first one while having a second list to yourself which has been filtered to meet needs.
Don’t Spam
When using a mailing list of insurance brokers, do not spam. It is enticing where you might have 10000+ insurance brokers all there with contact information ready to be wooed. Yes, it is supposed to be enticing, but you have to show a lot of restraint.
By showing restraint, you are learning how to hit your real potential. Don’t just spam and see if you can make a quick buck. First of all, these insurance brokers are clever and will see through what you are doing. They want quality information, so give it to them.
You want to take all of the tips mentioned and see whether you can change how the market is responding. The insurance niche has been one of those industries that never dies out. This is such a robust niche and one that is almost economically safe right now.
Where else can you find such a safe industry where money is always rolling in regardless of whether the economy is booming or in a recession? Make use of a powerful list where insurance brokers are all interacting and within no time you will also be doing well for yourself.
