New Zealand Post Consumer Survey

NZ Post Consumer Summary of the Survey Database

A few years ago, the Lifestyle Survey was released in Australia and has provided unprecedented, accurate and responsive information-hungry responders.

Soon every household (1.6 million) in NZ will receive this Survey and then subsequent reviews to maintain fresh and timely records. The entire database will be matched against change of address notification, to further maintain quality and ensure the data you receive is relevant and effective in your campaign.

The survey will cover the lifestyle and purchasing intentions of 196,000 NZ household and 400,000 individual responders aged 18 years and over.

As an indication based on the Aust version, the type of information will be: –

Lifestyle Data: Respondee and Partner Details.
Family Information: dwelling type, number of people / bedrooms home ownership / rental/ time at current address.
Leisure Interests: holiday destinations, leisure activities, magazines read and television programmes watched.

Purchase Intentions: Shopping: food shopping, mail order purchase, pets, white goods, environmental products.
Motoring: respondees and partners car, car age, insurance, car ownership.

General Info: Money & Finance: occupations, income, investments, personal finances, credit cards, banking & insurance.

Other: Children, telephone / utility bills, preferred charities.

File Updates: Continuously

Minimum Order 4,000 records

Call us today so you can at the top of the List when the Release happens!

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