Thanks to the rising popularity of many social networks and other such platforms, it is easier than ever to reach people in Australia these days. Search engine marketing can also yield a lot of traffic but there is so much competition on search engines for advertisements that the cost of search engine ads have gone through the roof. In fact, the cost of a single click in some industries has gone in to three figures. This is the reason that businesses and marketers have been looking at other ways to reach new customers.
The oldest form of marketing on the Internet is email marketing. In fact, it wonít be wrong to say that it is the most popular form of marketing for many businesses. After all, there is no other form of marketing that gives you direct access to the customers at any time. This is especially true when you are trying to get new customers.
However, building an Australian email database from scratch is not easy. In fact, building any kind of e-mail database takes a lot of money and time. Therefore, marketing experts recommend buying an Australian email database in the beginning if a business wants to reach new customers through e-mail marketing.
There are a number of companies selling all types of e-mail databases but all these databases are not the same. In fact, there are a number of companies that simply scrape e-mails of the Internet and then sell those e-mails in a database but those databases are full of spam traps and are not useful for businesses.
Therefore, it is important for businesses to get their Australian email database from reliable sources that are known to sell only high quality databases that contain real e-mails from real prospects. One of the biggest factors that differentiate the real database from some of the others is that real databases have the emails of the subscribers based on the country of location.
Most of the e-mails do not give any idea of the location of the e-mail user. Therefore, it is important that the seller of the e-mail database segregates the e-mail users on the basis of their location. After all, there is no benefit in sending e-mails to people outside Australia if a business is going to sell only to people based in Australia.
In addition to the location, another thing that separates a high-quality email database from the other low quality databases available in the market is the distribution of emails in various categories. For instance, if you want to target moms at home, you won’t have much success by sending e-mails to a database that contains e-mails of professionals in photography industry.
High quality e-mail database sellers also categorize various e-mails into niche specific databases. For instance, there are e-mail databases for architects, advertising agency, boat owners, business opportunity seekers, commercial property developers, company secretaries, corporate fleet decision-makers, doctors, medical specialist, farmers, executives in finance industry, food enthusiast, financial services, councils, magazine subscribers, travelers, personal assistants, sales managers, scientific professionals, real estate associations, chemist, students, share investors, travel agencies, vets, personal trainers and senior decision-makers among others.
Ideally, the seller should sell these databases separately to ensure that only e-mails of people that are relevant to a particular category are included in that database. Another important thing you need to keep in mind while buying an e-mail database is that most of the e-mail databases are sold multiple times by the sellers.
It is important that you buy an e-mail database that is fresh. After all, people are not going to open and read an e-mail if they get e-mails regarding particular products or services from marketers on a regular basis. Therefore, it is important that you buy an e-mail database that has fresh subscribers.
As far as building your own Australian email database is concerned, it is definitely going to cost you and it takes a lot of time but having your own database is always worth it. Experts recommend building your own e-mail database in addition to buying pre-existing e-mail database to ensure that you can market to others while you are building your own e-mail database.
In Australia, businesses are allowed to collect e-mails from subscribers who are willingly ready to give their e-mail to businesses and others. Once you have their e-mail, you can send them relevant e-mails at any time. Many businesses successfully build their huge e-mail databases by providing incentive in the form of free newsletter or a digital product and other such things.
It is also important to keep in mind that the e-mails that are sent to the subscribers should comply with the anti -spam laws. There are a number of e-mail services that can help you in complying with all the regulations in place in Australia.
While a database of relevant e-mails is extremely useful, it is not going to be of much use if you do not know how to send e-mails to your subscribers. There are a number of studies available online where researchers share their findings on the time, day and other factors that affect the e-mail open rate as well as the click through rate. So, it is important that you read up on the best way to send e-mails to increase the open rate and click through rate.
Overall, e-mail marketing is considered one of the best forms of marketing. It is cheaper over the long run and it allows you to get in touch with the consumers directly.
