Even though it is common for businesses to target other businesses, it is even more lucrative for companies to target the residents of certain cities. They will do so by targeting people that have purchased certain products before. This is the foundation upon which direct marketing was based over 100 years ago, and is still a viable option for marketing today.
This used to be done by direct mail, which could be a very costly expense. The cost of postage motivated some people to use postcards. This was taken to a much higher level with the advent of the Internet and email accounts, and now marketers are sending emails instead. Targeted email lists can be purchased from companies that are harvesting them on a regular basis.
You will be able to do your marketing campaign with a list that is generated through completely legal means, targeting people that actually want to see your information. The cost of the list will depend upon a number of factors including the type of list that you want, its size, and how recent the list has been generated.
Let’s take a look at email marketing, and then show you how to find the best residents emails lists that are out there so that you can find individuals that will be willing to purchase your products.
How Email Lists Are Generated
If you have ever been to a store online, and you had to create an account, you almost always enter in your email address. This allows you to log into your particular settings, allowing you to see what you have ordered from each company, track the items that have shipped, and also connect you directly with customer service.
Some of the companies will tell you before you subscribe that there is the possibility that they may sell your email address to other companies. This is usually stated by the company as a question, asking if you would like to receive offers that are similar to the type of product or service that you have just purchased.
Many people will check that box, and as a result of that, they have given permission for other companies to send them information on the products that they have for sale. This is how your email will subsequently be sold to these list companies which can then sell them to businesses and individuals around the world.
How To Choose the Right List Broker
When you do a cursory search on the Internet for list brokers, you will find several different ones. Some of them have just started, whereas others are extremely well-established, each having their own categories of lists that you can choose from. You could be marketing or weight loss product, vacations, or weightlifting supplements.
There will be a list for those that have purchased these products in the past. Each of those lists will be categorized by how old the emails actually are, with the most expensive ones being the ones that have been gathered in the last few days. It is always better to contact people shortly after they have made a purchase for a similar product to the one that you have just started marketing.
Once you have several thousand emails, you can then do a broadcast to this new list that you have just purchased, and it could lead to making a substantial amount of sales. The broker that you choose should have a reputation for producing excellent results.
This can be verified through review websites online that allow people to comment about different local companies. Once you have gathered this information, it will be much easier for you to make a choice when selecting a company that will give you the best residents emails lists currently available.
How Should You Market To These Individuals?
The type of marketing that you do will depend upon the list package that you purchase. For example, if someone has recently bought a product similar to yours, and it has only been 24 hours, you might send them an offer they goes directly to your sales page because they are already in a mode to buy.
If people made a purchase several days or weeks ago, you might be better off to market something that gets them to subscribe to your online newsletter. Once they have subscribed to that, you will have permission to email them multiple times, one of which will lead to a potential sale.
As mentioned before, leads that have recently been gathered are going to be the most expensive because these individuals are going to be more receptive to purchasing a product. If you already have a product or service that has a proven track record for sale, or you have a sales page that has a high conversion rate, using one of these list brokers may be your ticket to instant profits.
Selecting The Best Residents Emails Lists Provider
There are three things that you will want to consider before placing your order to purchase a list from one of these companies. First of all, they need to have a long-standing track record for producing quality lists, something that is related to their longevity in this industry.
Companies that are over a decade older obviously doing something right, and therefore you might want to begin there. Second, try to find review websites if possible where these list brokers are evaluated, and choose one that receives a lot of positive feedback. Finally, consider the prices that they sell their lists for.
Typically you will want to go with the company that will save the list for the least amount of money. However, if one of those businesses is more expensive, yet they have a very positive track record for producing sales for their customers, you will want to spend the extra money so that you can make more sales.
The ability to simply email people for free is so much better than having to pay for postage. People that are actually using direct marketing through physical mail are very good at what they do. They already understand how well the sales copy will produce, and they can generate a profit every time that they mail something out.
For people that are newbies, or individuals that are not skilled with sales copy, email marketing is a fantastic way to test new offers as long as you have a quality list. Start searching today for the best residents emails lists that are out there, and begin to move into the very lucrative industry of direct email marketing.
