If you are a financial planner that is currently providing your services in Australia, it is important to make every attempt to advertise your business. There are several different ways that financial planners can find new clients, but one of the best is developing an email list.
Many people do not understand how important it is to have an autoresponder that can collect email addresses for what may become very lucrative clients. Additionally, you can also purchase email lists from brokers that have already done the hard work for you, allowing you to contact people about your services. Let’s look at the benefits of using either an email collection strategy, or email brokers, to explain the importance of Australian financial planners email lists.
What Is An Email List?
If you have ever received an email from someone that you did not know, they have likely purchased your email from a list broker. These are companies that will purchase emails from large businesses that do retail sales, and as a result, you can receive offers from companies that you do not know.
Most of the time you have given permission for these businesses to sell your email, or at least receive additional offers from noncompeting companies. In most cases, the products or services that they are marketing will be useful, perhaps complementing something that you have already purchased.
Others will use a different strategy which involves advertising online where they are providing something for free. This is called building an email list, something that large companies do every day, and that any financial planner can do for themselves.
The Collection Of Email Addresses
If you are working with a company like Aweber that allows you to build an email list, you are probably familiar with the subscribe boxes, and also the pop-ups, that you can use to collect leads. You will create what is called a squeeze page which is simply a single page on the Internet where you are offering something for free in exchange for people subscribing to your list.
After they do this, they will be taken to a download page, or if you are providing a coupon for your services, this will be sent in the email in the form of a promo code that they can use when they work with your company. This is a great way to expand your business, but if you do not know what you are doing, it could cost you a substantial amount of money in advertising because of the trial and error involved.
You may not know what will motivate people to actually subscribe, or what type of gift or discount to give, that will motivate people to put in their name and email address. That’s why so many Australian financial planners will use list brokers instead so they can bypass all of this work and simply get interested people to consider working with their company.
Australian Financial Planners Email Lists
To get the best lists for individuals that are looking for a financial planner in Australia, you can use a list broker that has a stellar reputation. Not all list brokers are created equal, with some of them using older emails that are probably useless, whereas others can provide you with leads that were received just hours or minutes before.
The sooner that you are able to contact an individual that is interested in financial planning, the more likely it is that you will obtain a new client. It is important to evaluate the different list brokers that are in Australia so that you can choose one that is known for providing the most recent emails that can help your business grow.
How To Find And Evaluate These Companies
It’s actually very easy to locate these businesses. List brokers are advertising their services all the time. Whether you find them in the local listings, paid listings, or organic listings, you need to begin sifting through all of the available companies.
You can look at each one individually, trying to make your best assessment of which company will provide you with the best deals. Or, you can simply look at reviews that people have left on websites that review this brokers in order to find one that will provide you with the best Australian financial planners email lists.
Your evaluation should consist of looking for a business that has an excessive amount of positive feedback. Finally, look at the prices that they choose and you can narrow your top list of 2 or 3 companies down to one that will give you the best possible.
How Much Should You Pay For Your Leads
The cost of the leads will depend upon how recent they have been acquired. Leads that are only a few minutes old will be several dollars each. If you are on a budget, you can usually find several clients by contacting interested parties that have left their email address within the last 24 hours.
The sooner that you are able to contact interested people about financial planning, the more likely it is that they will still need the services that you provide. Australian financial planners email lists should be as recent as possible, giving you the best chance of acquiring new customers.
After you have done your research, you will find a multitude of list brokers that can provide you with Australian financial planners email lists that can help build your business. You could try to build your own list using an autoresponder, but this will take a considerable amount of time and money, especially if you have never done this before.
Find a list broker today and take advantage of all of the hard work that they have already done so that your client base can grow. This is the easiest way to come into contact with people that are actually looking for companies in Australia that can provide financial planning services for either their business or their personal finances.